Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, The e-Choupal is a unique web-based initiative of ITC Limited, offering farmers required information, products, and services they need.

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ITC also created a system for the famers to register their complaints or any grievances that they had with the process in place. Give choual empowerment first The Hindu Business Line.

From soya farmers in Madhya Pradesh, to wheat farmers in Uttar Pradesh, coffee growers in Karnataka and prawn farmers in Andhra Pradesh, every group has its own portal entry by invitation only, please.

Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village. Further, the platform can also be used to charge rich farmers for the information that they have received.

Such a system was highly successful in gradually developing the process which was highly catered to the needs and wants of the farmers. Jump to Main Navigation. With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases.

In its next phase — the ITC e-Choupal 4. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector. Around 10 million villagers, with none of the hassles of door-to-door surveys and bullock cart rides. Within a decade, it will covervillages in 15 choupa, with 20, e- choupals.


ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their produce with ITC Limited. As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

The realization among the officials was that once a proper use of the tools are developed by farmers, farmers will ultimately arrive at an amicable and desirable solution, which was selling it to the ITC procurement centre located within a radius of km with the help of sanchalak who would help them find the best price available at different sources.

As part of this revolutionary initiative, it took the concept of choupal one step further, which traditionally meant meeting of farmers in an open space to discuss ideas and knowledge, and, instead, installed computer with internet connectivity through satellite technology and solar power in such meeting points in every village in Madhya Pradesh, a central state in India, and connected every village in this way which famously came cchoupal be known as e- choupal centers.

This article has multiple cyoupal. In Narsingkheda village s Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles.

The eChoupal experiment has the potential to transform the farm sector The Times of India. A more direct contact with the farmer had more control over the quality of product it sourced.

The intervention has till date created sustainable livelihoods for over 44, rural vhoupal. Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India.

E-CHOUPAL PROJECT BY ITC – Motivation, Principles and Barriers | Manhar Singh –

It is also the most vulnerable to the vagaries of nature and the threat of climate change. ITC is no stranger to rural India: There were suspicions by some farmers as to the intent of ITC but with time the farmers appreciated the investment company made in the form of installing technology and ultimately understood the benefits that technology presented their lives with as they could get live quotes at various markets for their produce.


Press Report Back to Press Reports. To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager.

ITC Readies E-choupal Invasion Of Maharashtra

The aggregation of demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. Real-time information and customised knowledge provided by ITC e-Choupal enhance the ability of farmers to take decisions, align their farm output with market chouupal and ensure higher quality and productivity.

Views Read Edit View history. Over 19, youth have so far benefited from vocational and modern skills training, while over 4,00, students have been covered through Supplementary Learning Centres and Anganwadis. The Sanchalak was a highly prominent figure after the ITC implemented such ethical and moral for the same and therefore the result was that unscrupulous Sanchalak were deterred from this position.

As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative. Please visit our sites: The sanchalak bears some operating cost but cnoupal return earns a service fee for the e-transactions done through his e-Choupal.