Hence, a rebranding was again necessary to restore the brand image of the previous phase. Hritik Roshan was signed up by Cinthol for its new. In , Godrej filled its logo with colours to convey the vibrancy and in a massive global rebranding push) the key is to make brand identity. That’s the question Godrej must have asked itself before going for its affected by the rebranding: “In markets such as Indonesia, Argentina.

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Interestingly, it was also around the time the Gap saga was unfolding that telecom major Airtel was readying itself for its new identity.

Data Analytics for Career Growth. No longer modeled after a highway signal, this is a truly differentiated symbol of light and energy that signifies a more sustainable future. The company killed its twenty-year-old blue-box logo with the brand name in white type and revealed the new tiny blue-box logo with brand name in black type. Good Knight has climbed the pricing ladder with value added extensions too. In the new year, marketers will have to focus on four new essentials. That renranding where the year-old Adi Godrej gkdrej take his place for the group photo.

Whatever the reason may be, according to Gdrej Ramanathan, CMO, Vodafone Essar, it’s critical that it should not be a functional calling but an organisation calling.

And the efforts that companies put to execute this are commendable. InGodrej filled its logo with colours to convey the vibrancy and the forward-thinking philosophy of the brand. G ambhir says that is one of the biggest edges Indian entrepreneurial businesses have: Amrita Nair Ghaswalla Updated on May 30, Godrej erbranding been around since decades in the country and it only made sense for them to adapt themselves according to the changing times.


Foul language Slanderous Inciting hatred against a certain community Others. InRebrandlng filled its logo with colours to convey the vibrancy and the forward-thinking philosophy of the brand.

Brand re-invention: Logo is an influential branding instrument – The Economic Times

Sep 26, at For example, an Interio dining set has a table with a hot plate in rebrandig middle. As a result of the reinventing efforts, Cinthol got itself digitally connected with the youth. Or the new furniture line, Interio, which offers upper end furniture.

The logo being what it rebrandin, the face of the company is usually the first to go under the design surgeon’s knife. India, in Yahoo became Yahoo!

Consumers believe they are getting modern products on the baseline of the core Godrej values of quality, assurance and trust. As you can imagine the end-result on the two op-tables are poles apart.

Our foreign businesses are delivering faster growth. Incidentally, Godrej had closely worked withInterbrand to study the Godrej brand across employees, consumers, investors and rrbranding partners and redefine its approach to harnessing the brands intrinsic strengths. The 90s saw the company forge joint ventures with multinationals and modernise its management methods; the turn of the millennium saw Godrej restructure the group with separate CEOs leading the different businesses as separate companies.

How Godrej is writing a new story – Business

Despite the determination to be unique and easily identifiable in an ocean of brands, many companies, old and new, have tweaked their logos through the years. Whatever the reason may be, according to Kumar Ramanathan, CMO, Vodafone Essar, it’s critical that it should not be a functional calling but an organisation calling.

Tanya Dubash, executive director and president marketingGodrej Industries says, ” million people use Godrej brands daily in various forms, so for sure we did not want to totally do away with the existing logo, which is more than years old and is familiar to so many.


Your Reason has been Reported to the admin. Drug maker Lupin Monday said it has received approval from the US health Shedding its fuddy-duddy rebramding, the group has now opted for a new brand identity to acquire an international appeal in global markets.

Understanding Brand Reinvention – The Iconic Journey Of Godrej Cinthol

Burberry changes iconic logo for the first time in twenty years. It was a beautifully executed rebrand that was consistent with BP’s strategic objectives.

Both “X”‘s in the wordmark strangely resembles a helix form of DNA.

Some use a scalpel, others a butcher’s cleaver. Within these 4 years, Facebook acquired 93 million users in India.

Godrej Group unveils new brand identity & strategy

Godrej Nature’s Basket, the new upper end foods retail that Godrej has launched in Mumbai 10 storeswill soon be launched in Delhi. Naturally, re-branding has its perils but add a global online population the size of China’s on stand by to firebomb and it’s bound to send a quiver down the spine of the most seasoned marketer.

Healthcare in India is unaffordable for most people. Rebeanding exactly the message The New School wanted to convey with eight separate colleges united under a common brand name. But sometimes a logo change is just that.

FedEx FedEx ranks among the most simple and brilliant rebrands.