Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

Author: Vokinos Goltigore
Country: Libya
Language: English (Spanish)
Genre: Video
Published (Last): 15 April 2016
Pages: 417
PDF File Size: 6.77 Mb
ePub File Size: 16.2 Mb
ISBN: 893-8-23203-678-1
Downloads: 6264
Price: Free* [*Free Regsitration Required]
Uploader: Mutaxe

Unfortunately, a number of barriers threaten ratification. L31, M31 Prynko M.

Nevertheless, conclusions from the research can be used as pointers in creating and correcting evaluation systems in organizational practice. This is done to decrease the risk arising from receding demand for main agricultural products.

Marketing Podrecznik akademicki – Eugeniusz Michalski – Google Books

L66, M31, Q13 Borowska A. The author want to take up these questions in further research on high performance in neuroscience.

Forming effective strategies, creating successful brands and profitable business activity in this market requires an approach tailored to this market.

The social role of woman shows an alteration parallel to time and culture. The three other variables growth, profitability and size are negatively correlated with leverage. Information about Polish airports is presented along with development trends of the airports and the role of the regional airports. In the present study, we discuss the role of private label PL in the context of the development of the independent automotive market IAM in Poland. In Poland, private labels are used most of all by trading companies.

The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied. This segment of the market differs both from younger groups and peer groups over the years, which manifests itself in differences in attitudes, activity, views and behaviors, including acquirers.

The aim of the paper is to compare the process of regional convergence in Poland and Ukraine, with special regard to its direction and dynamics.

The paradigm shift that took place in the s gave rise marjeting many other schools: Sferyczny model komunikacji marketingowej Author s: The article proposes an education voucher and presents one way to reform education, which would not generate any organisational problems michalsk local governments and would not have a negative impact on public finances.


This article focuses on the benefits of guarantees offered by law firms, as professional service firms. This should be a revealing lesson for Polish automotive market regulators, especially when we need to deal mmichalski our own problems, such as the high average age of vehicles.

G30, G32 Pervez A. F63, I15, R11 Dobrowolska I. The article also examines demand for a list of frequently visited destinations, the reasons for travelling, and the need to adjust transport services to demand.

Results from the studies show that there is a discrepancy between employee expectations of the evaluation processes and their real effects. For this paper, we conducted a survey among 81 students at Qafqaz University, a prominent Azerbaijani private university, in order to identify their purchasing power and the factors that influence their decision-making. The health of society treated as a set of potential consumers requires markeying action and a multidisciplinary approach.

It also determines that the prerequisite for the educational migration is the desire of an individual to get certain education, which can be classified in terms of desired level of qualification, professional specialization, directions, methods and ways of getting education and the desired result. They perpetuate a viewpoint of brands serving as mental shortcuts, which facilitate purchase decisions, and they consider brands to be highly important throughout the whole consumption process.

A result of the growing fragmentation of the discipline was the increasing independence of individual schools, which focused mainly on their own narrow perspectives, neither attaching importance to the achievements of the remaining ones nor caring to integrate them into a coherent whole. Services are provided by different entities for the benefit of society, among which the largest group is constituted by non-governmental organizations. Interacted studies have shown that the neuroleader leading the mqrketing toward neuroorganization prefers michaleki that is characteristic for people who are particularly developed in the right hemisphere blue and green, in PRISM terminology.

The overview and research results will allow IAM decision-makers to analyse the possibilities and threats that implementing private labels into their structures carries. This article is of a research nature. Would you also like to submit a review for this item? The opposite situation concerned bond funds.


BazEkon – Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

They define, in the light of the central hierarchy of waste, the types and magnitude of necessary measures to be implemented in this area. Changes ejgeniusz consumer purchasing behaviours have become important, especially to companies operating on a global scale, which must understand the unique cultural qualities of each country and influencing factors of work.

Don’t have an account? I assert ehgeniusz most of the new changes are justified and will allow real organic fruit farms to develop while also doing away with the planting of crops by farmers seeking merely to collect the subsidies for them.

The analysis covers equity, 55 bond and 60 mixed funds and is based maketing data taken from www. Through a set of face to face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market.

In the study the authors put forward the hypotheses that the processes of regional convergence in Poland and in Ukraine occur in entirely different economic conditions, and therefore their direction and dynamics differ significantly. Michalskki this favorite library to be seen by others Keep this favorite library private. M31, L21, L25 Grzegorczyk W. Database elaboration was made through the SPSS program.

Using the methods proposed, the quality of the human potential of Ukrainian regions was evaluated. Governments have different measures at their disposal to influence the car market and thus achieve particular goals.

For that, it must know the nature and scope of international competitive intelligence. Result of The Eugenius message field is required.