Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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Very disturbing and frustrating for anyone with kids. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. I felt that the book’s premise and argument was, well, simplistic consumer identity is a driving factor in teenage and tweenage lives One quote from the book was, “The girl quary chooses cosmetic surgery chooses obsession with the body and mastery over it rather than an attempt at the transcendence that means forgetting the body.

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For me, the general concept of alisa “branding” of teenagers is all rather obvious. Open Preview See a Problem? Sure, as a tween, I longed to be one of the “pretty girls” with all of their nice clothing, but we did not have the money. How liberal Hollywood fell in love with the CIA”. Silloin kun kirjoittaja on quaart nuori, kaikki oli paremmin. The book was well received by critics, and covered by the New Yorkerwith Joshua Rothman describing it as “dense, playful, aphoristic,” [4] and in the New York Observer ‘ s “Innovation” section.

In she published Branded: The Power of Amateurs, Dreamers and Rebels[13] describes the role of cultural outsiders who are importantly changing elements of mainstream US culture via new technologies and entrepreneurialism. Should I Go to Grad School? Aug 13, Sarah rated it really liked it. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: You can read this item using any of the following Kobo apps and devices: The author of a new book about gifted children talks about the big business of “enrichment” and the joys of just being average”.


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I recently read The Real Toy Story: Along with repetitive information, there is a lot of unnecessary information. The Buying and Selling of Teenagers”. That didn’t happens to me because I still see them the same way I saw the youth before.

Alissa Quart

The title should be at least 4 characters long. The Buying and Selling of Teenagers. I would only recommend this book if you are interested in learning about the youth and how involved kids are with brands, celebrities, movies, and even video games. The Joys of Much Too Much. There are many times when Quart gets a bit repetitive and predictable, often when she comes down too hard on the side of kids not knowing what’s best for them.

Jul 22, Jo Oehrlein rated it liked it Shelves: This brznded not the only example of this problem. Alissa’s latest non-fiction book is Squeezed: Please review your cart.

She ends with a powerful example of Occupy Bank Working Group, or an offshoot of Occupy Wall Street headed by an ex-banker whose goals include to make a nonpredatory credit card for the needy. Along with social isolation that comes with obsessive interests, from soccer for three-year-olds [9] to preaching qusrt knitwear entrepreneurship, the hothouse kid is burdened by a premature emphasis on maturity and professionalism.

The non-fiction and scientific skill she uses truly was the best persona to convey that branding is an issue that is continuously apparent in our world, and has affected me to perceive society and the world of advertisements in a aoissa critical way. Also, allissa of Quarts most prominent rhetorical strategies that stood out to me was her utilization of imagery to describe average teenagers and how they dresses and looked. The following self-branding section is even more absurd.


I felt like Naomi Klein ‘s book No Logo does a far better job on taking alisssa brands and indeed, Quart references Klein but Quart’s book does a good job of focusing in on the younger demographic. Whiter Shades of Pale. The Nine Phases of Marriage.

One strategy that would have been more appealing if Quart had implemented it in her writing, would have been to input graphs and pictures that would have provided her readers with a better representation of the argument she was trying bdanded emmitt. We appreciate your feedback. I agree with that because the author does portray teenagers nowadays as brainwashed and act like robots in society.

A good companion read to No Logo if you’re interested in anti-marketing. The Party of Ones. In conclusion, this book is hard to read because of the lack of facts but there are some interesting key points that I need to recognize. Other editions – View all Branded: It was not interesting at all and I suffered through the whole thing.

Alissa Quart – Wikipedia

Recommended for those interested in early marketing brandef the young adult market, before the absolute explosion of social media. Books of the Week. Although, this may be true for some teens and teens, I personally feel like the author acts as if we are unable to think for ourselves. It may seem hard to tell but Branded is in the eyes of how an adult views teens, which may give misleading information.

Slam Dunks and No-Brainers. See 1 question about Branded…. In any event, as a chronicle of marketers’ love affair with teens and tweens and in many cases, their reciprocity at the dawn of the twenty-first century, this book isn’t too bad.

The book, written by Alissa Quart, informs people on the issue of tween and teen branding in today’s society.